What’s New at Great Waffles Golf
Since our last update, things have continued to move quickly at Great Waffles Golf, and we have taken several meaningful steps forward in both the brands we carry and the level of service we provide. The biggest milestone is one we’ve been working toward for a long time—we are officially an authorized TaylorMade dealer. This isn’t just about adding another logo to the wall; it represents a significant expansion in our ability to serve golfers at every level. With TaylorMade in the lineup, we now have full access to one of the most dominant OEMs in the industry, including their latest drivers, fairways, irons, wedges, and fitting components. More importantly, it allows us to integrate their products into our fitting process the right way, side-by-side with other top-tier brands, so every golfer who engages with us gets a truly unbiased, performance-first recommendation.
Speaking of performance, we want to revisit something we said early that’s now proving itself in a big way; the Tour Edge Exotics Max driver. From day one, we told people this driver was one of the best of 2026, even before it started getting broader recognition. Now, as more players and fitters are getting it in hand, it’s clear that it belongs in the same conversation as the top offerings from TaylorMade and Callaway as reported by the folks over at MyGolfSpy! This is exactly why we do what we do, we’re not driven by marketing cycles or brand hype. We test everything, and when something performs at an elite level, we’re going to stand behind it regardless of the name stamped on the head. The Exotics Max lineup continues to validate that philosophy.
We’ve also made a number of additions that round out the experience beyond just clubs. On the apparel side, we’ve brought in Sunday Swagger and Original Penguin, giving players access to gear that blends modern style with on-course functionality. These aren’t just “lifestyle” pieces, they’re built for golfers who want to look sharp without sacrificing comfort or performance. From a technology standpoint, we’ve added Shot Scope, which provides advanced shot tracking and data insights that help players better understand their game and make smarter decisions both on and off the course. Footwear has also become a major focus, and we’ve introduced two of the most respected names in that space; PAYNTR Golf and TRUE linkswear. Both brands bring a different approach to performance footwear, whether it’s stability, ground feel, or all-day comfort, and having both in the shop allows us to match players with the right option based on how they move, swing, and walk the course.
One of the most exciting developments, especially for those who appreciate premium craftsmanship, is that we’ve officially partnered with Yonex. Yonex is a brand that doesn’t always get the attention it deserves in the U.S. market, but those who know, know. Their reputation for precision engineering, advanced carbon technology, and meticulous manufacturing makes them one of the most compelling additions to our lineup. This partnership allows us to offer something truly unique, equipment that stands apart from the mainstream and delivers performance through innovation and material science rather than just marketing.
We’ve also expanded how you can shop with us digitally. Our new Instagram Shop is now live and fully integrated with our website, making it easier than ever to browse and purchase directly from our content. Everything is now connected back to GreatWafflesGolf.com, which means when you see a product on our social channels, you can go straight from discovery to checkout without friction. It’s a much more seamless experience and a big step forward in how we bring product to market. As always, if there is something from out brands you don't see listed, just message us we can get it for you!
Another major initiative we’re rolling out is our upcoming live auctions through StackedGolf.com. This comes off the back of a record-setting month where we brought one of the largest volumes of premium used clubs to the marketplace that we’ve ever seen. These weren’t average trade-ins, this was high-end, in-demand equipment moving at scale. We’re going to continue expanding our used club offerings when it makes sense, but we’re also very aware of market dynamics. There are only so many basically new TaylorMade Qi35 drivers and Ping G440s that can hit the market before pricing starts to compress and saturation sets in. That said, these large buyouts aren’t slowing down. We’ll continue sourcing and releasing premium inventory in waves, and the best way to stay ahead of it is by following our social channels where we’ll announce when these drops and auctions are going live on Stackedgolf.com
Finally, we’ve expanded one of the most important aspects of what we do, our fitting capabilities. For golfers local to Central Pennsylvania, we are now offering in-person fittings for Mizuno, Honma, and Wilson Staff. These are three brands known for exceptional feel, craftsmanship, and performance, and being able to fit them properly in-person is a game changer. Our fittings are built around real data, real ball flight, and real player feedback, no guesswork, no generic recommendations. Every club is evaluated and built with the goal of optimizing performance for the individual golfer, not just fitting them into a standard spec sheet.
At the end of the day, everything we’re doing continues to point back to the same philosophy: build a better golf experience through better equipment, and better information. We’re not here to push one brand over another, we’re here to find what actually works. The additions we’ve made, the partnerships we’ve secured, and the platforms we’re launching are all in service of that goal....and we’re just getting started.
-Mr. Waffles